Koorui, established on May 4, 2021 (Youth Day), is an emerging tech trend brand in HKC Group, a leader in China's semiconductor display industry. Koorui focuses on the design, R&D, and sales of smart hardware and consumer electronics products.In Generation Z (Gen Z), Koorui believes that young people should have more personalized high-quality choices and value propositions, and that “Fashion and Fun" is a cultural label for

youth. Gen Zers believe in the power of technology and enjoy life to the full. The youth of today focus on trends and enjoyment.

Koorui has positioned itself as a forward thinking brand that caters for the working, living, entertainment, social and emotional needs of Gen Zers, creating funny, intelligent and multifaceted worlds through vibrant and interesting products that inspire imagination and creativity. Through continuous technological innovations, we provide multi-dimensional, fullscene smart life solutions to enable youths to enjoy a high quality and happy life.